Media Buyer
Company: Market Leaders
Location: Remote (Philippines/Anywhere)
Compensation: 900 - 1000 SGD

marketleaderz.com/testimonial-page


Who We Are

Market Leaders is on a mission: become a world-renowned coaching and marketing education brand by 2031. That's 2,200 days from today.

We're not your typical "hustle culture" startup. We're Asian roots, global reach—think Bruce Lee's philosophy applied to business education. We prove that "Peaceful & Profitable" isn't just a tagline; it's how we operate. High performance, zero drama. World-class results without burning out our team.

We're a lean 7-person remote team building something extraordinary. Our positioning is unique: we bring Asian wisdom (discipline, long-term thinking, respect) to global business education, delivered at world-class standards.

The Opportunity

We're looking for our Growth Architect—the person who will scale our VSL (Video Sales Letter) campaigns profitably and sustainably.

You won't just "run Facebook ads." You'll be the strategic engine behind customer acquisition. You'll test hypotheses, optimize funnels, collaborate with our creative team, and directly impact our path to becoming world-renowned.

This role is critical. Without profitable acquisition, nothing else matters. With it, we change lives globally.

Growth path: Start managing 2?3K/day in ad spend, scale over 12 months. As we grow, so does your responsibility—potentially building and leading a growth team.

What You'll Do

Campaign Management (Daily)
Manage Facebook/Instagram ad campaigns driving traffic to our VSL funnels
Monitor performance across all ad accounts (currently spending 2?3K/day, scaling to 5K+)
Optimize bids, budgets, audiences, and placements to hit 3.5x+ ROAS targets
Make real-time decisions: pause underperformers, scale winners, test new angles

Strategic Testing (Weekly)
Launch 1-2 new audience tests weekly (cold, lookalike, interest-based)
Collaborate with our Content Director on creative A/B tests (hooks, angles, formats)
Run landing page optimization experiments with our Copywriter
Document learnings and build our "growth playbook"
Funnel Optimization (Ongoing)
Analyze the full VSL funnel (ad ? VSL page ? application ? sales call ? customer)
Identify drop-off points and collaborate cross-functionally to improve conversion rates
Use data to inform creative briefs, landing page iterations, and offer positioning

Scaling (As Performance Allows)
Identify campaigns ready to scale based on consistency and profitability
Implement gradual budget increases while maintaining ROAS (our framework: +20% every 3 days if stable)
Manage risk during scaling—know when to scale aggressively vs conservatively

Reporting & Communication (2x Weekly)
Create Loom video updates (Tuesdays + Fridays) covering: what's working, what's not, why, and next steps
Maintain real-time performance dashboards
Present strategic recommendations in weekly team strategy calls
Translate data into insights that non-marketers can understand

What You Bring

Must-Haves (Non-Negotiable)

Experience:
2+ years hands-on experience managing Facebook/Instagram ad campaigns (ideally for education, coaching, or info products)
Proven track record scaling campaigns to $3K+/day profitably
Deep understanding of VSL funnel mechanics (ad ? video ? application ? high-ticket sale)
Experience managing $50K+/month ad budgets with clear ROAS accountability

Technical Skills:
Facebook Ads Manager mastery (campaign structure, pixel optimization, audience building)
Google Analytics proficiency (funnel analysis, conversion tracking)
A/B testing methodology (statistical significance, test design, documentation)
Basic funnel-building tools (ClickFunnels, Leadpages, or similar)
Data analysis in Google Sheets/Excel (pivot tables, cohort analysis, dashboards)

Analytical Mindset:
You live in data but don't drown in it—you find signal in noise
You understand creative + data synergy (not just "numbers person")
You can explain complex performance trends in simple terms
You make decisions based on evidence, not gut feel alone

Communication:
Crystal clear written communication (Slack, Loom, docs)
Comfortable on video (you'll record regular updates)
Async-first mindset (we're remote across timezones)
You can advocate for your ideas while staying collaborative

Cultural Fit:
High performance, zero drama - You deliver excellent work without creating friction. We have a strict "no brilliant jerks" policy.
Team-first mentality - You celebrate team wins over personal credit. Collaboration > ego, always.
Peaceful & Profitable believer - You've experienced burnout and reject hustle culture. You prove excellent results don't require 80-hour weeks.
Continuous learner - You're evolving constantly. You read, test, learn from failures, and level up relentlessly.
World-class standards - You refuse to ship mediocre work. Quality over quantity, every time.

Nice-to-Haves (Bonus Points)
Experience with YouTube, TikTok, or LinkedIn ads (we're expanding platforms)
Worked with Asian or global multicultural teams (you understand cross-cultural communication)
Built creative briefs for design/video teams (you know how to translate data into creative direction)
Experience in education, coaching, or "expert brand" niches (you get our audience)
Google Ads or native advertising experience (diversification opportunities)
Previous remote work experience (you know how to thrive async)

Why Market Leaders?

Peaceful & Profitable Culture
We mean it. No Slack messages at 2 AM expecting responses. No "always be hustling" toxicity. We build for decades, not quarters. You'll have clear work hours, real weekends, and a team that respects boundaries.

Remote-First, Truly
Work from anywhere in the Asia-Pacific timezone. We meet async via Slack and Loom, with key Zoom calls twice weekly. No micromanagement. We care about outcomes, not hours logged. Trust is our default.

Career Growth Path
Months 1-6: Master our VSL campaigns, scale to $5K+/day, become autonomous
Months 7-12: Own multi-channel strategy (YouTube, TikTok tests), scale to $10K+/day
Year 2+: Build and lead growth team as we scale, become Head of Growth, equity potential

Team & Retreats
You'll work with a small, mighty team: Bryan & Melvin (co-founders, 10+ years building together), Morgan (Content Director, creative genius), Collen (Copywriter, conversion expert), [Other team members]

Quarterly team retreats (3-4 days, rotating Asian locations—Thailand, Bali, Vietnam, etc.). Fully paid.

Compensation & Perks
Salary: 900-1000 SGD
Quarterly Retreats: Fully covered (flights, accommodation, activities)
Work-from-Anywhere: As long as timezone overlap works
Equity Potential: For exceptional long-term team members (12+ months)

Apply Now!